Everything you Need To Know About Wheat Protein

Sure, you’ve heard somewhere along the way that protein is important for hair health, but you have no idea how it’s used, or just how many kinds of protein there are! Keratin, collagen, silk protein, soy protein…and the list goes on. Then there’s arguably the most common and well-known protein of them all, wheat protein.

When it comes to wheat protein, you’re probably even more at a loss. Where exactly does it come in? How much does our hair need? And how do we know which products to use?

Here’s what you need to know when it comes to wheat protein, its benefits, and the right products to use for the best results.


What exactly is hydrolyzed wheat protein?

Wheat protein is a potent, amber liquid that’s broken down and extracted from wheat germ. The perfect option for vegans, wheat protein is a non-animal protein that’s just as effective as any animal protein that’s on the market today. With a light molecular weight, it’s able to penetrate the hair shaft easily, absorbing into the hair’s fibers.

Here’s where the magic happens.

Wheat protein works by filling in the gaps in the hair shaft, which is made up of keratin protein.  This is done by fortifying the hair cells with protein, lifting them up and repairing cracks and holes in the shaft. This simple process means that:

  • Your hair holds on to moisture more readily. Protein attracts moisture to it, swelling the hair shaft and in turn, making your hair appear thicker.
  • Patching up the gaps in the hair shaft means that your hair is less porous, which allows it to lose water less quickly.
  • Wheat protein also forms a protective film over the hair’s surface, which gives our strands that shiny, glossy look that we crave so much!
  • Prevents hair from becoming over-moisturized. If your hair is gummy, mushy and doesn’t hold a style, over-moisturized might be to blame! Wheat protein corrects the protein-moisture balance in your strands, keeping them flexible and elastic.

When should I use wheat protein? Why use the Defining Curl Custard?

If your hair has been looking thin, frizzy or dry recently, or you’ve been seeing tiny hairs breaking off every time you comb or brush your hair, it might be time to add some wheat protein to your haircare regimen.

Protein treatments or protein-containing products should definitely be a part of every hair routine. Heavy protein treatments only need to be done every 6-8 weeks because of how powerful they are, but products containing wheat protein can be used pretty regularly, thanks to the small amount of protein they contain.

If you’ve got wavy, curly or kinky hair, the Defining Curl Custard by Mila Rose is the perfect addition to your product arsenal. Formulated with wheat protein to keep your hair strong, bouncy and resilient to damage, the Defining Curl Custard is the perfect balance of moisture and protein that your hair needs to stay healthy.  With regular use, you can be sure that not only will your wash-and-go’s, twist-outs and braid-outs look good, but your hair will, too!