Mila Rose was established in September 2017. The owner, Micaella Mosley named the company after her daughter Mila. Micaella started handcrafting her shampoos, conditioners, and leave in conditioners since 2015. She started by researching which ingredients were good and which ones were bad for curly hair. In 2017, she decided to make a brand for individuals who wanted to show their hair tender loving care. The products are free of Sulfates, Parabens, PEGs, Dyes, Mineral Oils, and Animal Cruelty. The products can be used on all hair types especially curly hair.